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Startups Tech

Product vs. Marketing: Don’t Run a Train Until You Lay Tracks to at Least One Station

Product vs. Marketing in a startup.

Product is like the train tracks, marketing is like the train.

Don’t sell tickets until you can get people to a destination.

Don’t stop building the tracks there, but you’ll need to go to at least one desirable destination before you can sell tickets.

By Christian Petroske